Ankit Choudhari

Brand Design

I have worked on building brand identities for businesses, creative projects, and growing brands across different industries. My work includes logo design, visual identity systems, brand guidelines, packaging concepts, and campaign visuals designed to create a consistent and memorable brand presence. Coming from a background in Video Game Design, I naturally approach branding through storytelling and visual thinking. I focus on creating identities that not only look refined and modern, but also communicate clearly and connect with the right audience across digital and physical spaces.

Logos

Cycle Safari

The logo for Cycle Safari visually captures the spirit of adventure, exploration, and immersive outdoor cycling experiences. Designed within a circular badge format, the identity feels unified and community-driven—symbolising the journey, continuity, and togetherness that define group cycling expeditions.

The illustration-based logo combines multiple elements from the company’s experience offerings into one cohesive landscape. The cyclist in the foreground immediately establishes the core activity and represents the thrill of exploration and personal adventure. Surrounding natural elements such as forests, mountains, wildlife, and open terrain communicate the diverse environments covered during the tours—from village trails and forest routes to mountainous expeditions. The camping tent subtly references the brand’s overnight camping experiences (S24O) and multi-day adventure rides, reinforcing the idea of travel, discovery, and outdoor living.

The upward-angled typography adds movement and momentum, mimicking the energy and elevation of cycling journeys. The bird in flight enhances the feeling of freedom, wanderlust, and immersive travel experiences. Bright greens and blues create a fresh, energetic, and nature-oriented palette, while the yellow sun introduces warmth and optimism—reflecting memorable holidays and meaningful outdoor experiences.

Overall, the logo successfully transforms the brand’s service offering into a compact visual story, making it feel adventurous, welcoming, and experiential rather than just activity-focused.

Noir Social

The logo for Noir Social reflects the brand’s fusion of minimalist luxury, modern café culture, and artistic urban lifestyle experiences. Designed using dense geometric forms and strategic white space, the identity creates a bold yet refined visual language that feels contemporary, premium, and culturally aware.

The custom typography is built from modular geometric shapes, giving the logo a clean and architectural structure while maintaining a playful visual rhythm. The use of soft curves and circular cuts creates a modern retro-futuristic aesthetic, aligning with the brand’s cinematic and design-forward personality. Each character feels intentionally crafted, making the wordmark itself function as both typography and visual art.

The standalone vertical element within the logo acts as a recognizable brand mark, allowing flexibility across packaging, café signage, merchandise, and digital applications. This modular approach strengthens brand recall while supporting a scalable identity system.

The deep purple, black, and off-white palette enhances the feeling of sophistication, creativity, and nightlife-inspired café culture. The contrasting light and dark versions further reinforce the brand’s adaptability across premium physical and digital environments.

Backstage Playmakers

The logo for Backstage Playmakers captures the essence of experimental theatre, storytelling, and the unseen creative energy that exists behind the stage curtains. The visual identity is built around the idea of “backstage”—the intimate, raw, and authentic space where theatre truly comes alive before it reaches the audience.

The icon cleverly uses overlapping stage curtains as the primary visual element, immediately grounding the identity within the world of performance arts. Emerging from between the curtains is a theatre artist, subtly peeking out from backstage. This creates a sense of curiosity, anticipation, and performance, symbolising artists preparing to share stories, emotions, and experimental forms with the audience. The partially revealed figure reflects the spirit of fringe theatre—unconventional, exploratory, and deeply human.

The angular composition gives the logo movement and dramatic tension, echoing the dynamic and evolving nature of experimental theatre practices. The layered curtains also metaphorically represent multiple narratives, perspectives, and forms of expression that the group continues to explore. The use of rich theatrical reds combined with contrasting dark tones reinforces the atmosphere of stage performances, backstage environments, and dramatic storytelling.

The bold typography complements the symbol with a contemporary and confident personality, helping position the collective as modern, expressive, and community-driven. Altogether, the logo communicates a theatre group that is passionate about experimentation, artistic collaboration, and building a vibrant theatre culture in Nagpur while carrying its stories and performances to wider audiences through travel and performance.

Rising Stars Cricket Academy

The logo for Rising Stars Cricket Academy is designed to represent ambition, growth, and the journey of aspiring cricketers toward excellence. Built around the visual of a bold star, the identity symbolises emerging talent, achievement, and the dream of becoming future stars in the world of cricket.

The central star element acts as the primary metaphor for “rising stars,” representing young athletes striving to shine through dedication, training, and performance. Its sharp, dynamic form creates a sense of energy, movement, and competitive spirit—qualities strongly associated with sports and athletic progression. The layered structure of the star also adds depth and motion, giving the logo a fast-paced and action-oriented personality.

Integrated within the typography are cricket bat-inspired graphic forms, including both a larger and smaller bat element. These subtly represent inclusivity across different age groups and training levels within the academy—from young beginners to advanced players. The angular treatment of the lettering reinforces strength, discipline, and sporting intensity while maintaining a youthful and energetic appeal.

The vibrant gradient palette transitioning between red, purple, and magenta enhances the feeling of passion, determination, and aspiration. Combined with the bold composition, the logo creates a modern sports identity that feels exciting, motivational, and performance-driven.

Overall, the logo successfully communicates the academy’s mission of nurturing cricket talent and helping players grow into confident future stars through training, teamwork, and competitive spirit.y